- Kid Rock Bud Light trans video has become the center of controversy ever since it surfaced on the internet.
- The viral video was released after beer maker Anheuser-Busch made a transgender woman, Dylan Mulvaney, a Bud Light spokesperson.
- Kid Rock used Bud Light cases and shot them with a rifle to show his anger towards the company’s endorsement of Dylan Mulvaney.
- Towards the end of the video, the singer faces the camera and says., ‘f*ck Bud Light and f*ck Anheuser-Busch.’
Kid Rock Bud Light video has become the center of controversy ever since it surfaced on the internet. The viral video was released after beer maker Anheuser-Busch made a transgender woman, Dylan Mulvaney, a Bud Light spokesperson.
The famous ‘Devil Without a Cause’ singer twisted up his target practice on Monday. Instead of using the commonly used targets, Kid Rock used Bud Light cases and shot them with a rifle to show his anger towards the company’s endorsement of Dylan Mulvaney.
After Bud Light recently partnered with a transgender influencer, Kid Rock expressed disapproval in a new video that quickly went viral.
On April 4, 2023, news circulated that Kid Rock had used an AR-15-style weapon to shoot cans of Bud Light in protest at the beer brand’s collaboration with a trans influencer, Dylan Mulvaney.
In the Kid Rock Bud Light video, Kid Rock exclaims, “Grandpa is feeling a little frisky today,” before launching into a profanity-laden tirade against Bud Light and parent company Anheuser-Busch while seemingly referencing the partnership with Dylan Mulvaney.
Kid Rock’s reaction stemmed from his anger at Bud Light’s decision to work with Mulvaney, who has more than 10 million followers on TikTok, dressing in a childlike way and promoting the beer company’s March Madness contest offering customers a chance to win $15,000.
The Kid Rock Bud Light video amassed over 20 million views across all social media platforms.
The video shows him targeting and destroying several beer cans with his rifle.
Rock’s emotions exploded after the beer company sent a customized pack of Bud Light to the transgender activist Dylan Mulvaney. The special package featured Mulvaney’s face on all the cans.
Dylan Mulvaney, a biological male, transitioned to a female one year ago. The transgender has now been celebrating ‘365 days of girlhood’ in honor of which the new customized Bud Light was introduced.
In an Instagram post, Mulvaney said the cans were her most prized possession. The post’s caption read ‘#budlightpartner.’
It is not known whether Kid Rock’s anger stems from Mulvaney’s gender transition or Bud Light’s endorsement of the transgender person.
Dylan Mulvaney recently underwent surgery to make her face appear more feminine. Her partnership with Bud Light has angered more people than the company imagined.
Kid Rock Bud Light video is the most recent transphobic material to get viral on the internet. The singer’s video received more than eight million views in less than twelve hours.
The singer did not hesitate to express anger toward the beer maker Anheuser-Busch and their recent decision.
In the video, he burst through multiple cans of beer. The foam and sparks from the beer scattered all over the place.
The Kid Rock Bud Light video ends with the singer saying, “F*ck Bud Light and f*ck Anheuser-Busch. Have a terrific day!”
Anheuser-Busch replied to all the backlash it received in a statement to Fox News. The company stated, “Anheuser-Busch works with hundreds of influencers across our brands as one of many ways to authentically connect with audiences across various demographics and passion points.”
The company made it clear that the commemorative cans were a gift to Dylan Mulvaney and were not for sale to the public.
Does Kid Rock Bud Light video highlight gender inequality?
However, many conservatives are slamming the decision, with some saying that the beer maker is pushing “gender propaganda.”
The controversy has prompted Bud Light to address the issue of female representation in their marketing.
The Vice President for the company’s marketing, Alissa Heinerscheid, told Forbes that female representation is a personal passion point of hers.
In the advert for the beer, the company used the wife of Miles Teller, Keleigh, and the actor himself, in what they dubbed a “new era” for Bud Light.
Heinerscheid stated that they began by examining who they are and what they stand for when they considered the task of attracting new drinkers.
They have been inconsistent in their messaging over the years, and they need to establish who they are and consistently convey this message in years to come.
It is unclear whether Heinerscheid herself made the decision to feature Mulvaney as the new face of the brand or Marcel Marcondes, the Global Chief Marketing Officer for AB InBev – Bud Light, influenced it.
Either way, it is clear that the decision has sparked controversy and caused division among customers.
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